Arguably no marketer has influenced me as much as Seth Godin HAS (and continues to..)Seth will not be contributing for fastcompany anymore. His last column on fast company:
What would happen if your friends and colleagues treated you the way marketers do?What if your spouse sold your personal information to anyone who would pay for it? If your boss promised you miraculous changes and then failed to deliver? If your co-workers refused to talk to you unless you spent half an hour on hold first? more
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