Seth Godin takes time off and advices his friend Micah on building a great Online business in 'Fixing Micah's site'. He talks about creating a great website (the one which Works as in w-o-r-k-s), building a revenue engine and other sorts of media which helps the business grow profitably.
No its not a movie review- its an 35 pages eBook which Seth published a while back (interesting?) and you can download your copy here 
Related- Do you want a free copy of any of Seth's eBooks? (Book strapper's Bible, 99 Cows, Really bad powerpoint etc) Go ahead mail me and I'll be glad to send it across
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