Economic times (Indian Business News) Interview with Seth Godin He once said that he wished he had invented Hotmail.
Small wonder then that he’s dubbed the “the ultimate entrepreneur for the Information Age” — meet one of marketing world’s greatest minds, Seth Godin. Alan Webber, founding editor of Fast Company, says, “Whatever Seth is selling is catching — and if you spend time with him, you’ll come down with it.” In an interview with Brand Equity, legendary marketing man Sergio Zyman (of Coca-Cola fame), told us that he’d recommend any of Godin’s books — “He always makes you think.” Click here for the Interview
Today's New York Times had an excellent article "How to Do the Right Thing?" that featured Seth Godin book "All Marketers Are Liars" among several other cool business books http://www.nytimes.com/2005/05/08/business/yourmoney/08shelf.html
Great reading if you have a minute to spare!
Posted by: Manny | May 08, 2005 at 03:03 AM